Last October I went to PPAI's headquarters to conduct a talk about the most prominent trends in the mobile sector, with an emphasis on the latest and greatest mobile marketing techniques. I expounded on the dire importance of mobile advertising in general, and also explained the marketing benefits of QR codes, mobile messaging, loyalty programs, mobile-friendly websites and smartphone apps. I also gave everyone a brief glimpse into the future, by discussing the brand new advancements in mobile technology, such as Augmented Reality (AR) and Near Field Communications (NFC).
The catalog entry contained an explanation of my excursion to the association’s headquarters, as well as a photograph featuring Chris amongst various prominent PPAI Integrated Media staff members.
